Written by brandi. Posted in In the Media

Memphis Spa Owner Gives Skincare “Boost” to Betsey Johnson and 
Yigal Azrouël Models During NY Fashion Week

Skincare System Available Locally Only at Esthetiques Skin Spa  

Brandi Hardin, owner of Esthetiques Skin Spa in Memphis, Tennessee and Oxford, Mississippi, pulled backstage duty at Mercedes-Benz Fashion Week in New York (September 5 – 12), the internationally recognized world stage for a first glimpse at the newest fashion and beauty developments. Hardin, tapped to represent Esthetiques’ elite skincare supplier Intraceuticals, worked behind-the-scenes to prepare models’ faces before they took to the Betsey Johnson and Yigal Azrouël runways.

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The backstage regimen involved the oxygen facial line called “Collagen+ Booster,” part of Intraceuticals’ newest skincare collection. Typically taking 45 minutes to an hour in a spa setting, the Fashion Week treatment was abbreviated to 10 minutes for backstage application just before show time. The treatment gave models a flawless, rejuvenated look.

CollagenBooster product shot

Australia-based Intraceuticals, a regular at Fashion Week for several years, has never before filled this backstage role with a spa owner. The company selected Hardin for Fashion Week involvement from among spa owners across the country due to the consistent high demand for Intraceuticals by Mid-South clientele.

Esthetiques is the only spa in Memphis to offer Intraceuticals’ patented oxygen facial delivery system and product line. Esthetiques’ second location is also the exclusive carrier of Intraceuticals in Oxford.

“Esthetiques is always a top national seller of our unique skincare system,” said Deirdre Burke, President, North American Operations, Intraceuticals. “We think it’s fabulous that the Mid-South market is so excited about our innovative oxygen facelift. Brandi’s selection to be part of Fashion Week is a testament to our great working relationship with her spa.”

Intraceuticals skincare treatments and products are a favorite among celebrities and are available only through the best plastic surgeons, dermatologists, estheticians and medi-spas. The Intraceuticals oxygen facial addresses the most challenging skin conditions using a breakthrough delivery system to reach below the dermis, the result of research and advancements in skin cancer treatment. The skincare regimen creates immediate, dramatic effects and accumulative, long-term changes in the skin.

“The oxygen treatment is our most popular service at Esthetiques,” said Hardin. “Our clients love how it creates instantaneous, dramatic results that actually change their skin and fix their skincare challenges with consistent use, whether the trouble is uneven skin tone, aging skin, acne or travel-fatigued skin.”

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Esthetiques is open Monday – Saturday in Memphis and Tuesday – Saturday in Oxford. Additional spa services include nourishing body wraps, Endermologie cellulite treatment, Hydroco Thermal Time Capsul, teeth whitening, spray tanning, hair styling, waxing, eyelash extensions, and nail care. Appointments in Memphis should be booked in advance at 901-761-5741 and appointments in Oxford can be made by dialing 662-236-1937.

To view videos from Fashion Week, see below:

Yigal Azrouël show

Betsey Johnson show and Hardin backstage


Esthetiques Skin Spa has been serving Memphis since 1999 as a destination for state-of-the-art skin and cosmetic treatments. In 2008, owner Brandi Hardin expanded the business to Oxford, Mississippi with the opening of Esthetiques Oxford. Beginning with one esthetician and one nail technician, Esthestiques now employs four estheticians, eight spray tan technicians, two nail technicians, and a hair stylist across its two locations.